Trigger messages on WhatsApp: 10 effective message ideas
WhatsApp has become one of the most popular platforms, so this messenger is a critical communication channel for engaging your audience. Trigger messages on it allow you to send timely notifications and boost engagement. Here are ten trigger message ideas for WhatsApp that can strengthen your marketing strategy.
Abandoned cart
Send messages about items added to the cart but not purchased. Customers may leave without completing their purchase for various reasons, but a reminder increases the chance of a sale. Include a discount or special offer to encourage conversions.
Example: “We saved all your selected items in the cart. Just one step left to make them yours!”
Personalized recommendations
Based on previous purchases and interests, suggest relevant products. Also, offer complementary items like accessories. Relevant offers increase the chance of sales.
Example: “You recently bought [product name], and customers often pair it with these complementary items” or “You can complement your purchase with accessories like [product name].”
Product availability
If a customer showed interest in an out-of-stock item, notify them when it becomes available again to prompt a purchase.
Example: “Good news! [product name] is back in stock. Check our catalog to grab it while it lasts.”
Last chance to buy
Create urgency by informing customers that a sale or product availability is ending soon.
Example: “Last chance to buy [product name] at a discount! Hurry while it’s still available!”
Customer birthday
Congratulate customers on their birthday and offer a discount as a gift to build loyalty and trust.
Example: “Happy Birthday, [Name]! To celebrate, enjoy a 15% discount on everything for 3 days after receiving this message.”
Order status tracking
Keep customers updated on their order status and delivery progress. This maintains communication, shows care, and builds trust.
Example: “Your order #1378 was shipped today at 16:47. Expect delivery within 5 days.”
Discounts and promotions
Sending messages about sales or discounts via WhatsApp creates a sense of exclusivity.
Example: “Today’s sale includes: [product names]. Don’t miss out!”
Gratitude and reviews
A simple “Thank you for your purchase” builds loyalty. Ask for a review in the same message to gather feedback and boost engagement.
Example: “Thank you for your purchase! We’d greatly appreciate it if you would leave a review.”
WhatsApp can be part of your messaging cascade. If reaching customers via email fails, the messenger has a higher chance of success.
Trigger messages via WhatsApp offer a unique opportunity to close the gap between a company and its customers. Trust and relevance drive high conversions — follow our tips to engage your customers effectively.