Email campaigns on Maestra.io

Launching email campaigns on Maestra.io is straightforward, but many brands face challenges due to limited resources. Regular mass campaigns require ongoing support, often leaving little time for trigger-based emails.  As a result, automation remains an unrealized goal, and the investment in Maestra.io doesn’t pay off.

We help companies break through the deadlock and launch all planned automated campaigns. If you want to outsource your campaign launches, feel free to reach out to us.

Types of email campaigns you can launch on Maestra.io

The platform offers several types of email campaigns, each serving a distinct purpose:

• Mass emails – for sending one-off messages about promotions or special offers: send, report and forget.
• Automated emails – personalized emails sent automatically based on user actions. Set up once and run on a schedule. For example: a user adds items to the cart but doesn’t complete the purchase within an hour – send a reminder email.
• Transactional emails – essential messages that customers must receive regardless of subscription status, such as order updates, payment confirmations, appointment changes and etc.

Important: avoid overusing transactional emails for marketing purposes. Marketers who do this risk penalties, including fines from regulatory bodies.

What you need to understand before planning a campaign

Every trigger email campaign in Maestra.io should start by answering three basic questions. Skipping this step can result in wasted efforts and ineffective campaigns:

Who are we sending this to? (Customer segment or behavior-based trigger)

When should the message be sent? (One hour after the session, Fridays at 10 a.m., etc.)

What is the main action we want the customer to take? (Importantly, the goal isn’t always to drive immediate purchases)

The secret of truly effective Maestra.io campaigns

This may seem straightforward, but many brands overlook it due to resource constraints. The secret is not to skimp on segmentation. Break down your customer base by interests so that every recipient thinks, “Wow, this is made just for me.”

For example, typical reactivation looks like this: a customer hasn’t bought anything for N days, so send a trigger email with list of recommendations.

How would it look if we ran it? If the customer bought a dress, the email subject could be “Awesome accessories to go with your new dress,” followed by a tailored product selection. If it’s a man who bought a T-shirt, after a few months we might send a message suggesting it’s time to refresh his T-shirt collection.

This approach ensures highly targeted and effective campaigns. Not just reactivation, but based on what the customer actually purchased.

Common pitfalls to avoid

There are many ways to get email campaign scenarios wrong on Maestra.io. For example, ignoring overlaps between triggers can overwhelm customers with too many emails. It’s challenging to track everything manually, but mapping it out can help.

Another issue you might not catch until a meticulous customer contacts support is missing products in emails. Product catalogs often have glitches, and sometimes batches of emails go out without product details. To avoid this, we add “safeguards” in your campaigns that prevent sending incomplete messages.

Launching campaigns on Maestra.io can involve many challenges – or you can get help from those who’ve already figured it all out. Contact us if you want to boost your email marketing efforts.